"The principles that makes any good marketing campaign successful have remained unchanged for decades. In many ways, 2015 means business as usual for marketers. Successful SEO depends on two key factors: what you say about yourself (on-page SEO) and what other say about you (off-page SEO).
"On-page SEO has to do with both creative and technical expertise. As a marketer, you need to create quality content for your website that your audience will love. And you want to ensure that your website helps Google (and human users) find and share that content easily.
"Successful off-page SEO depends on promotion. You want to attract links from other authoritative sites by creating and promoting fantastic content." —Justin Deaville, managing director at Receptional, a digital marketing agency.
2. Mobile SEO will be even more important
"Google is carefully looking at how user-friendly your site is, so it's more important than ever to be mobile compatible."
In the past, "mobile SEO was about serving the right URL to the mobile user or having a responsive design (whereby your website adapts to the display of the device used to access it) to provide visitors a better experience. Now Google report to users and webmasters whether a site is mobile-friendly, and if your site isn't mobile-friendly, don't expect it to stand out in Google's index pages."—Joe Balestrino, Internet marketing consultant, atJNB Consulting.
(Google offers a free online testing tool to see if your site is mobile-friendly.)
"Google is carefully looking at how user-friendly your site is, so it's more important than ever to be mobile compatible."
In the past, "mobile SEO was about serving the right URL to the mobile user or having a responsive design (whereby your website adapts to the display of the device used to access it) to provide visitors a better experience. Now Google report to users and webmasters whether a site is mobile-friendly, and if your site isn't mobile-friendly, don't expect it to stand out in Google's index pages."—Joe Balestrino, Internet marketing consultant, atJNB Consulting.
(Google offers a free online testing tool to see if your site is mobile-friendly.)
3. Small business SEO will be local
The essence of optimizing your website for your local area will continue to be important in 2015.
"Small businesses definitely want to concentrate on dominating local search queries…Much more attention will be given to local directories and citations. More so, companies will look to optimize their websites by adding addresses, phone numbers and location pages that are consistent with off-page directory listings."—Jared Banz, founder, Banz Marketing Services.